Featured in Soho Unplugged
October 2007 When you have to use field and user-generated content, will you be ready? This article, authored by Signiant's Tom Ohanian, is featured in the October issue of Soho Unplugged.
For many of us, when we hear the term "user-generated content" (UGC), the first reaction we have is often the YouTube experience of uploading content that can be viewed, forwarded, and shared. And, with an average of 100 million page views per day, You Tube has become an astoundingly popular site for all sorts of video experiences and will most assuredly morph its overall business model and offerings.
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