In the surging broadband video industry, both established and startup media companies have adopted a radically different approach to content distribution. Instead of promoting exclusive destination sites, they are proliferating their content to the far corners of the web. The strategy is clear: it's more profitable to focus on "accessing eyeballs" on social networks, portals and myriad devices than to spend heavily to "attract eyeballs" to one central location. But aggressive syndication carries new operational complexities as well as financial uncertainties.
View this webinar to learn more about how the Syndicated Video Economy is taking shape and will influence all players in the broadband video industry.