Signiant and BT Host Exclusive Event for Hollywood Executives to Discuss Challenges of Distributing Digital Media
BURLINGTON, MA February 25, 2008 — In an event held last week, Signiant®, Inc., the leading developer of digital media distribution management solutions for the telco, media and entertainment industries, and BT's Media & Broadcast division hosted Hollywood industry executives from broadcast networks, cable channels, film and production companies to discuss digital trends in the media and entertainment industry.
The reception was held at the Renaissance Hollywood Hotel in Hollywood, California. Executives gathered to hear, first hand, how NBC Universal and Current are using digital media distribution technology to digitize, manage and distribute content throughout their network to gain competitive advantage, and to discuss the challenges faced by media and entertainment organizations as they make the migration from tape-to-file based workflows, and work to accommodate digital content needs across multiple platforms in multiple formats.
Signiant and BT have been working together since 2007 to transform the way digital content is managed, processed and distributed globally. When combined, Signiant's Digital Media Distribution Management Suite (DMDMS) and BT's MOSAIC media workflow management ensure secure, accelerated content delivery for broadcasters, cable channels, film and production companies across the digital media supply chain, supporting file-based workflows from ingest to distribution and greatly reducing the manpower associated with coordinating many files across multiple locations, processes and time-critical deadlines.
"The Global media industry is in the grip of the most radical period of change in its history, driven by emerging competitive pressures, new commercial realities, and rapid obsolescence in technologies", commented Mark Wilson-Dunn, vice president of global sales and marketing for BT Media and Broadcast. "BT and Signiant are working together to produce business based integrated workflow and distribution solutions which take our clients headaches away. Media companies globally need to focus on the creation, production and distribution of great content to as many consumers in as many formats, and in as many places as possible. The mechanics of how to do that are a distraction which we are delighted to take on as a service to our clients."
Signiant's DMDMS provides an open, integrated, software-only solution for moving digital media within the internal and external production workflows of leading media and entertainment companies. Signiant software is compatible with both in-house and industry-standard applications, making it easy to integrate with any existing infrastructure and ensuring that the right media gets to the right place at the right time, reliably and securely. Combined with BT's media workflow management, the two companies provide the only solution able to integrate four critical capabilities: centralized distribution management, accelerated transfers, automation of repetitive workflows and enterprise level security.
"Hollywood has come to recognize the value in digitizing content, but it has yet to master the complex task of moving digital files around the network with speed, security and automation," said Tony Lapolito, vice president of marketing, Signiant. "Together, Signiant and BT have solved these problems, and we are changing the way media and entertainment companies do business. By providing more immediate access to content, news is delivered faster, movies and television programs are produced quicker, and quality IPTV service is made possible."
About Signiant
Founded in 2000, Signiant (www.signiant.com) is the digital media supply chain company that telco, media and entertainment executives rely on to manage the movement of media to the right place at the right time. With its open software platform that unites best-in-class management, acceleration, automation and security technologies, Signiant ensures that some of the world's most recognized brands are able to deliver their digital assets and drive new revenue models. Signiant is headquartered in Burlington, MA with development facilities in Ottawa, Ontario, Canada and offices in New York, Los Angeles and Manchester, UK. Read the Signiant blog at http://www.digitalmediagalaxy.com.