20-year telecom industry veteran to lead Signiant's global sales efforts to telecom, cable, and satellite service providers; content delivery networks
BURLINGTON, MA April 7, 2008 — Signiant® Inc., the leading developer of digital media distribution management solutions for the telco, media and entertainment industries, today announced the appointment of Thomas Smith, a 20-year telecom industry veteran, as vice president of sales for its service provider business. Smith will lead Signiant's global sales efforts to telecommunications, cable and satellite service providers, as well as content delivery networks (CDNs).
Smith comes to Signiant from Broadwing, a US fiber-based optical and IP services provider (acquired by Level 3 Communications in 2007), where he was head of the strategic carrier sales and marketing channel and responsible for international business development efforts. At Broadwing since 2001, Smith implemented vertically aligned sales strategies and led global expansion with carriers in the United States, Europe, Canada, Mexico and Asia.
"We are thrilled to bring Tom's vast experience to our talented team," said Rick Cramer, senior vice president, global operations, Signiant, Inc. "Tom comes to us with a great understanding of how to build a service provider focused go-to-market strategy from his years of successfully working for, and with, some of the largest companies in the industry."
Previously, Smith held senior sales and business development positions at NorthPoint Communications, a facilities-based CLEC acquired by AT&T; MCI Communications, MCI Metro and OpenReach. He holds a bachelor's degree from the University of Massachusetts, Amherst and an MBA from the Bentley College, McCallum Graduate School of Business.
"As telecom, cable and satellite players look to ingest and rapidly move more and more digital content to provide their customers with a better overall video experience, the effective management of this supply chain will determine long term success. Signiant is the best positioned solution to deliver on this requirement, with a global reputation for delivering fast, effective and secure digital media distribution management for high-profile service providers such as BT. I look forward to building upon the initial success Signiant has had in these markets and taking it to the next level," comments Smith.
About Signiant
Founded in 2000, Signiant (www.signiant.com) is the digital media supply chain company that telco, media and entertainment executives rely on to manage the movement of media to the right place at the right time. With its open software platform that unites best-in-class management, acceleration, automation and security technologies, Signiant ensures that some of the world's most recognized brands are able to deliver their digital assets and drive new revenue models. Signiant is headquartered in Burlington, MA with development facilities in Ottawa, Ontario, Canada and offices in New York, Los Angeles and Manchester, UK. Read the Signiant blog at http://www.digitalmediagalaxy.com.