The requests to make rich media content available anytime, anyplace and in any format continues to push corporations to implement automation into their digital media workflows. The adoption of digital technologies and collaborative workflows requires a flexible and extensible management platform to integrate the multiple vendors in the content production lifecycle. With Signiant's Content Distribution Management (CDM) software, companies producing content can centrally manage and automate this process from editing to asset management, to transcoding, to storage, QC and distribution using their preferred vendors each step of the way.

To ensure SD or HD content readiness at any stage of a customer workflow, Interra's Baton plug-in component can be installed in Signiant's Central Media Manager (CMM). Using the CMM, customers can automate their content production process to include a QC verification based on a customer defined test plan created and maintained in Baton. The workflow could include a Signiant Transfer, QC check and email notification but customers can tailor workflows to meet their specific business needs.

Baton is used by a range of global media companies to ensure content readiness throughout their content lifecycle - from Content creation to content aggregation to Content distribution. Baton is well differentiated from competitive solutions based on its built-in support for extensive formats, quality checks, automation, traceable reports, platform neutrality and ease of use. Using Baton, customers can achieve automated, objective and a 24X7 method to ensure content readiness.

The following figure illustrates an overview of the Baton integration component and its implementation in the Signiant-Baton integration.

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