Moving content from raw form to finished form and delivering it to cable head-ends and Telco providers has its own unique set of challenges. How does content flow from the person or companies who are producing and post-producing the content to the companies that are hosting the content for consumption? IPTV content must be transformed in some fashion, such as various bit rates, resolutions, aspect ratios, file formats, etc. And, ultimately, all of this content movement must be tracked for eventual billing, rights management, and monetization. IPTV represents yet another media supply chain that must be addressed and fulfilled. These challenges are formidable.