Signiant

Media and entertainment industry’s first integrated solution to manage digital file-based workflows will be demonstrated at booth SU9027

BURLINGTON, MA February 20, 2007 — Signiant®, Inc., the leading developer of digital media distribution management solutions for the media and entertainment industry, today announced that it will showcase a new version of the Signiant Digital Media Distribution Management Suite at NAB 2007 at booth SU9027 (Las Vegas Convention Center, April 14-19, 2007).

Signiant’s software is the industry’s only integrated solution that can simultaneously manage, secure, automate and accelerate digital media workflows. It is specifically designed to help rich media content creators and producers -- including broadcasters, film studios and post houses, media delivery services and portals -- easily implement a digital media distribution strategy for their file-based workflows.

Available immediately, Signiant’s new Digital Media Distribution Management Suite lets users easily share, repurpose and move their digital files to more places in a shorter period of time. This means that distributed teams, business partners and outside vendors can easily share and exchange files regardless of size. Signiant’s technology also allows the easy delivery of high-value digital content to Internet and mobile portals and lets users acquire and exploit community-generated content, thereby allowing them to monetize new and emerging media business models and meet time-to-market demands.

Signiant for Broadcasters
Signiant Digital Media Distribution Management Suite provides the only integrated solution for moving digital media within the internal and external production workflows of leading television broadcasters helping them complete the transition to file-based workflows easily and effectively. Signiant software is compatible with both in-house and industry-standard applications, ensures that the right media gets to the right place at the right time and guarantees reliability and security.

Signiant technology makes it easy for major television news organizations to share video news clips across their networks of local stations. These stations can upload low-resolution versions of their locally-captured content which are then shared with all participating stations. When one of these clips is desired by another station, the high-resolution version is sent directly from the source to the requesting station.

Signiant for Film Studios
With production and post-production facilities spread around the world – for example, producers in London, film crews in New Zealand and editors in Los Angeles – major studios need a way to get dailies from the field to the editors in a timely, cost-effective manner, while maintaining control, authorization and security.

Signiant software delivers the solution, with dramatic reductions in time-to-market. Signiant offers a standard Simple Object Access Protocol (SOAP) API which permits the implementation of digital media distribution applications as a set of web services for integrating existing platforms and applications.

Signiant for Media Delivery Services
Signiant technology offers central management and easy development of custom workflows to permit service offerings to help manage and accelerate the delivery of media content. Signiant provides long-distance replication of content libraries between serving sites to ensure all distribution centers are serving the latest versions of media content to their customers.

Signiant for Portals
Signiant automates content delivery from portal suppliers (content creators and owners) and guarantees that the content arrives intact. Using the SOAP API, Signiant allows portals to deliver digital media distribution services as web services and permits automated movement of that content to distributed staging and download centers around the world.

About Signiant Inc.
Signiant (http://www.signiant.com/) is the leading developer of digital media distribution management solutions for the media and entertainment industries. Signiant provides its customers with the only integrated, open software solution that manages, secures, automates and accelerates their digital file-based workflows to efficiently move and distribute content throughout their ecosystem and to more media outlets, in less time. Signiant is headquartered in Burlington, MA with development facilities in Ottawa, Ontario, Canada and offices in NY, Los Angeles and Manchester, UK. Read the Signiant blog at http://www.digitalmediagalaxy.com/