Signiant

BT and Signiant Power Digital Media Workflow

IBC 2007

IPTV Zone Booth IP201

AMSTERDAM, Netherlands--(BUSINESS WIRE)--Signiant® Inc., the leading developer of digital media distribution management software, today announced a groundbreaking agreement with BTs Media and Broadcast division that will transform the way content is managed, processed and distributed globally.

By combining BTs networked workflow, media processing and content management technology with Signiants widely deployed Digital Media Distribution Management Suite (DMDMS), customers can now dramatically speed the processing, management and distribution of their media files around the world and throughout their supply chain. BT will initially be using the software to speed the process of capturing video files from rights owners into its content processing platform for IPTV. BT will also offer Signiant technology to its customers as a core component of their media workflow and digital media service framework.

Signiants technology will manage the movement of file-based content throughout BTs digital media network and beyond, ensuring that the right content gets to the right place at the right time. The combined capabilities from BT and Signiant will ensure secure, accelerated delivery across the digital media supply chain, supporting customers workflow from ingest to distribution. In addition, it is the only solution able to integrate four critical capabilities: centralized distribution management, accelerated transfers, automation of repetitive workflows and enterprise level security.

The acceleration technology in DMDMS enables the fast and efficient transport of large files globally. By combining BTs media workflow management and Signiants distribution management technology, the solution greatly reduces the man power associated with coordinating many files across multiple locations, processes and time critical deadlines. The BT and Signiant solution offers unique control that is critical in making the transition to file based work flows.

Ray Copping, COO at BT Media and Broadcast said, As a leading solution provider for the media industry we have adopted a best of breed approach to ensure that our service delivery meets and exceeds the expectations of customers. Our partnership with Signiant gives us a unique advantage. By combining the strengths of our networked workflow and content processing architecture with their VFT capabilities, clients can now deliver and process their content across the world without the need to worry about technical or security issues.

David Nortier, Managing Director EMEA, Signiant said, Working with BT is truly an honor for Signiant, as its reputation - not only globally but specifically in the media and entertainment industry - is unsurpassed. We believe the combination of Signiants technology and BTs global reach will revolutionize the movement of digital media within the media and entertainment supply chain.

About Signiant:

Signiant (http://www.signiant.com/) is the leading developer of digital media supply chain solutions for the media, entertainment and telecommunications industries. Signiant provides the only integrated, open software solution that manages, secures, automates and accelerates the movement of content through digital file-based workflows to ensure that the right content is in the right place at the right time. By providing a unique, holistic view of an entire digital ecosystem, from content ingest to delivery, Signiant helps its customers service existing and emerging distribution channels with greater control and efficiency. Signiant is headquartered in Burlington, MA with development facilities in Ottawa, Ontario, Canada and offices in New York, Los Angeles and Manchester, UK. Read the Signiant blog at http://www.digitalmediagalaxy.com/

About BT:

BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2006, BT Group's revenue was £19,514 million with profit before taxation of £2,040 million.

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