Margaret Craig

To support the media industry during the COVID-19 pandemic, Signiant is taking the unprecedented step of offering unlimited users to Media Shuttle customers. As the virus changes work patterns across the industry, it is more vital than ever for media professionals to have the ability to work remotely and collaborate globally ⎯ the very workflows that Media Shuttle enables.

Having been in the thick of the cloud transition for several years now, I am sometimes reminded of the ‘Stages of Grief’ model espoused by psychiatrists. Relative to other technology transitions this one seems to have a strong emotional component – perhaps because the move to cloud technology has happened so fast and is potentially so disruptive.

Signiant's CEO Margaret Craig talks about her experience attending the annual awards ceremony of the Association for International Broadcasting (AIB) in London.

At a recent industry event, someone asked me “What is Signiant’s position on the cloud?”. At first this seemed like a silly question. After all, the days are long gone when cloud technology was seen as a pro-or-con issue. But on reflection, our company *does* have strong opinions on this topic; the fact that we’ve taken a stand is one of the reasons we’re seen as leaders in the cloud arena. I should be able to articulate these views, so herewith our Cloud Credo. This is what we believe...