Blog

21 days until the 2012 Olympic Games begin.

By Lisa Clark | Jul 6, 2012

Are you ready for London?

The volume of hours broadcast at the 2010 Winter Olympics in Vancouver more than doubled compared to the 2006 Winter Olympics in Torino, Italy – and will likely double again for 2012. So how do broadcasters deliver the enormous amount of content all over the world in multiple formats so quickly, efficiently and without error?

Enter Signiant.

As a partner to NBC during the 2010 Winter Olympics our role was to manage the movement of content and automate processes on the back-end. We worked with NBC to produce 14 optimal workflows to automate, manage and monitor over 400 hours of live competition and more than 1,000 hours of full-event replays. We also automatically generated confirmation receipts after content was delivered successfully so that URLs could be published. Due to the enormous volume of content – the automation of workflows, job monitoring and delivery of receipts became critical components to delivering the Winter Games successfully online. For more on the work we did with NBC during the 2010 Winter Olympics, check out our case study.

Now onto the future! I ask again, are you ready for the 2012 Summer Olympics? We are! As a partner and provider of powerfully simple file movement – we know and understand the need for moving enormous volumes of content in tight turnaround times. We also know that content is an extremely valuable asset, which is why we take pride in offering products that provide our clients with total control and security over the automation, management, and movement of their content. So let the games begin.