It’s been a few weeks since this year’s Primetime Emmy Award ceremony. And, before we get into video production technology, it seems only right to mention the impassioned words of Viola Davis after becoming the first African-American woman to win best actress for a drama. Her speech was a reminder of the important role television plays as it reflects on the state of our society.
“The only thing that separates women of color from anyone else is opportunity,” she said. “You cannot win an Emmy for roles that are simply not there.”
Other winners also deserve props, and we are especially proud of the five that used our technology to transfer big files during production and post-production, including “Game of Thrones” (with a record 12 wins!), “Veep,” “Deadliest Catch,” “The Jinx” and “Shark Tank.”
Professional video production always involves numerous video transfers, even those that aren’t bound for an Emmy nomination. Files need to move from set to studio and often between many post-production artists before final delivery.
Businesses that are creating video for marketing purposes — while they might not garner the viewership — can at least use the same large file transfer software as Emmy winners. After all, even an eight minute marketing video can start out with hours of high res footage that need to be transferred for editing, review and delivery.
Today, high-quality video production always means moving large files. And apparently we can look forward to a lot more of it. A recent article in The Guardian stated that:
Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
Signiant’s Media Shuttle is a SaaS solution for the acceleration of large files between locations. Traditionally this level of software was only available to enterprises with vast IT infrastructures. Signiant’s on-premises solution was originally adopted and is still used by major media enterprises like BBC and Disney. However, the rise of cloud-based software has made that same core technology accessible to small and mid sized companies of every kind, even those outside of Media & Entertainment.
Media Shuttle scales to the highs and lows of your file transfer needs, and you only pay for what you use. As the only fully managed SaaS file acceleration solution on the market, Media Shuttle is quickly spreading beyond the world of professional film and television production.
For any company that produces professional quality video, there’s no need to struggle with slow and archaic file transfer methods; you can transfer big files like Emmy winners do. Give Media Shuttle a try for free.