Press Releases

BT and Signiant to Power Digital Media Workflow

AMSTERDAM (September 7, 2007 ) — Signiant, the leading developer of digital media distribution management software, today announced a groundbreaking agreement with BT’s Media and Broadcast division that will transform the way content is managed, processed and distributed globally.

By combining BT’s networked workflow, media processing and content management technology with Signiant’s widely deployed file movement solution, customers can now dramatically speed the processing, management and distribution of their media files around the world and throughout their supply chain. BT will initially be using the software to speed the process of capturing video files from rights owners into its content processing platform for IPTV. BT will also offer Signiant technology to its customers as a core component of their media workflow and digital media service framework.

Signiant’s technology will manage the movement of file-based content throughout BT’s digital media network and beyond, ensuring that the right content gets to the right place at the right time. The combined capabilities from BT and Signiant will ensure secure, accelerated delivery across the digital media supply chain, supporting customers workflow from ingest to distribution. In addition, it is the only solution able to integrate four critical capabilities: centralized distribution management, accelerated transfers, automation of repetitive workflows and enterprise level security.

Signiant’s patented acceleration technology enables the fast and efficient transport of large files globally. By combining BT’s media workflow management and Signiant’s distribution management technology, the solution greatly reduces the man power associated with coordinating many files across multiple locations, processes and time critical deadlines. The BT and Signiant solution offers unique control that is critical in making the transition to file based work flows.

Ray Copping, COO at BT Media and Broadcast said, “As a leading solution provider for the media industry we have adopted a best of breed approach to ensure that our service delivery meets and exceeds the expectations of customers. Our partnership with Signiant gives us a unique advantage. By combining the strengths of our networked workflow and content processing architecture with their VFT capabilities, clients can now deliver and process their content across the world without the need to worry about technical or security issues.”

David Nortier, Managing Director EMEA, Signiant said, “Working with BT is truly an honor for Signiant, as its reputation – not only globally but specifically in the media and entertainment industry – is unsurpassed. We believe the combination of Signiant’s technology and BT’s global reach will revolutionize the movement of digital media within the media and entertainment supply chain.”

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

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