Press Releases

Leading Broadcasters Look to Signiant for Digital Delivery Requirements

Signiant Customer Council Members Include Turner Broadcast, National Geographic, Five

LONDON, UK (June 18, 2008) —Signiant, the leading developer of digital media distribution management solutions for the telco, media and entertainment industries, recently held the first Signiant Customer Council event at Turner Broadcast’s offices in London. The aims of the event, which was attended by some of the biggest names in broadcasting and technology, were to provide a two-way discussion forum about Signiant’s products and to open up collaborative opportunities between Signiant-enabled companies.

Representatives from FIVE (RTL), Fox International, National Geographic Channel, SDI MEDIA, Technicolor and Turner Broadcast attended the event.

“Based on my Fox colleagues’ experiences of using Signiant, and the testimonials and applications discussed at the Customer Council event, it seems that my future digital delivery needs will not only be met, but anticipated and continually improved upon,” said Stephanie Holm, director of operations, National Geographic Channel.

“It was great to be in the same room with so many of our clients who have adopted this system, to learn of their experiences and expectations of the system. It was also very useful to hear about the roadmap for the product and have the opportunity to contribute ideas on new developments,” said Pinda Bansal, director of IT Europe, SDI Media.

The meeting included discussions of new ideas such as enabling the post-production community to leverage the Signiant network, as well as suggestions for new or improved functionality of the Signiant Digital Media Distribution Management Suite, and a sneak preview of the Signiant product roadmap.

With global companies including the BBC, NBC, Fox, Technicolor Network Services, Turner, SDI Media and FIVE standardising their digital media distribution strategies on the Signiant solution, any organisation that uses Signiant to collaborate with these broadcasters will see huge benefits. The savings to be made in time, money and resources by implementing an all-digital supply chain are significant, and as more and more broadcasters move to tapeless workflows the demand for digital deliverables will grow.

“This wasn’t just another customer event – we wanted the Customer Council to mean something and produce positive results for our clients and ourselves, and we are pleased that so many of them felt it was a worthwhile exercise,” said David Nortier, managing director, Signiant Europe. “We received some very interesting comments and suggestions at the event and will be looking at how we can use them to enhance our products. We are also excited at the prospect of some new business collaborations between clients as a direct result of this meeting. We’re already looking forward to the next one!”

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