Press Releases

Seven Turns to Signiant to Evolve Digital Media Infrastructure

Mar 10, 2010

Launch of New Channel Requires Greater Media Management Efficiencies

BURLINGTON, MA (March 10, 2010) – Signiant, the leading developer of content distribution management solutions, announced today that the Seven Network, Australia’s leading broadcast television network, has chosen to implement a Signiant solution to manage an increasing amount of media as it establishes multi-channel services on its digital television platform. The system will be installed later this month.

The Seven Network is number 1 in primetime and recognized as the leader in the production of Australian programming, including drama series, factual and reality programmes and live sports coverage. Seven is also the leader in breakfast television, nightly news and public affairs programming.

Seven’s channels are delivered across Australia from a state-of-the-art broadcast centre in Melbourne sourcing content from all major capital cities in Australia. The existing infrastructure for moving media, which had evolved over several years, was a combination of shipping tapes, sending video by satellite and a fibre digital video network. As the volume of media grew the workflow became increasingly difficult to manage, and Seven decided that it would be unsustainable when multi-channel services were deployed.

Seven decided to implement a fibre-based system with Signiant’s software to securely automate workflows and manage file movement across 25 sites, including Seven’s state capital offices, overseas offices, affiliates, and some external suppliers’ premises. In addition the Media Exchange module will be used for newsgathering.

“Signiant provided us with a very comprehensive suit of products to automate our transfer of material, optimise the use of available bandwidth and improve our workflow. The increased volume of traffic can be very effectively handled for little incremental cost,” said Trevor Bird, General Manager of Group Technical Services, Seven Network.

“Seven is effectively doubling its output with the same size infrastructure. Signiant allows them to manage this increased amount of content, automate certain processes to free up resources, and create a much more efficient workflow,” said Nick Hardcastle, Managing Director, Signiant Asia Pacific. “The system has also been designed to grow and develop as Seven expands further in the future.”

About Seven Network
Seven is recognised as one of Australia’s leading media companies. It is Australia’s largest commercial television network, one of the two largest publishers of magazines in Australia, and it is creating a significant presence in online and new communications technologies. Seven is recognised as the leader in breakfast television, news and public affairs, and Australian-produced drama and sports programming – its reputation being built on a commitment to produce and deliver programming relevant to Australians. It produces more Australian drama series for television than any other network. Seven’s partnerships with the Australian Football League and the fastest-growing sport in Australia, V8 Supercars, underpins its leadership in sports television. In addition Seven is taking the lead in the planning for digital television. Australia’s first specially designed digital production and broadcast centre is placing Seven at the forefront of the creation of content from the same servers for application in broadcast and subscription television, online, wireless and broadband.