BURLINGTON, MA (September 19, 2012) –  Signiant, the market leader in intelligent file movement software for the media and entertainment industry, will sponsor a free Webcast titled “Streamlining Media File Format Compliance for Increased Efficiency and Cost Savings” on Thursday, September 20, at 2 p.m. EDT/11 a.m. PDT.

Moderated by Brad Dick, Editor of Broadcast Engineering magazine, the expert panel features Brad Gilmer, Executive Director, Advanced Media Workflow Association; Michael Koetter, Vice President, Technology Planning, Standards and Development, Turner Broadcasting; and Ian Hamilton, Chief Technology Officer, Signiant.

This interactive session will spotlight the challenges and opportunities of asset compliance in digital media environments, and share practical information on managing media files, file compliance and building efficient file workflows.  Participants can expect to learn about:

• Emerging file format standards that enable more efficient file processing;
• Solutions for early error detection that can dramatically lower costs, time delays and rejection rates associated with receipt of improperly formatted files; and
• Building blocks for a successful asset validation strategy.

About The AMWA
The Advanced Media Workflow Association is a user-focused industry body dedicated to the promotion, development and adoption of open, accessible standards and specifications relating to file-based workflows (including AAF, MXF and other formats), Service Oriented Architectures, and Application Specifications as they apply to the areas of content creation, production, post-production, rich media authoring, archiving and distribution. AMWA members include Ad-ID, Avid Technology, BBC, CBC, Cinegy, DG, Encompass, Harmonic, IBM, Media Alliance, Metaglue, PBS, and Turner Broadcasting. For more information, visit www.amwa.tv.