The huge content explosion in sports goes beyond traditional broadcasting and now welcomes leagues, teams, individual players and online influencers into the content ecosystem. The stadiums, especially for leagues like the NFL, have become interactive multimedia experiences with hundreds of screens; players are focusing on their individual brands to increase monetization opportunities beyond their playing careers; and online influencers providing more insight into the game continue to grow and drive further demand for content.
The increasing volume of content and requests add layers to an already complex set of media operations at the team level that is simply unprecedented.
The Pain Points
Content is everywhere, stored in multiple locations and disparate systems. When content requests come in, those complex storage environments make it hard to find assets quickly.
Delivery must be fast. Teams must simultaneously fulfill requests from news outlets, social media influencers, players and more. Everyone receiving content has their own specification in terms of standards they want content delivered in, creating multiple parallel workstreams.
This is being done today, for the most part, with manual processes not designed for this volume or complexity. As a result, processes are inefficient, there is much duplication of effort, costs go up, and worst of all — providers experience failure to fulfill!
Excerpt — 2022 SVG Content Management Forum
Designing the Winning Play
Professional teams who create and distribute content need enterprise-class technology, but they don’t need a league-size infrastructure. What they do need are fit-for-purpose tools that make it easy to find assets, perform quick edits and quickly get content where it needs to go in the right format across a wide variety of delivery specs.
With years of experience serving the world’s most powerful sports leagues and franchises, Signiant, now with Reach Engine, is in the unique position to create significant operational efficiencies and cost savings for sports teams.