Signiant focuses on markets that have large amounts of high-value corporate content that must be shared with a global employee base and partner ecosystem. In the last three years, Signiant has focused heavily on Media and Entertainment (M&E) because the entire industry (news, sports, television, film, etc) is evolving from tape-based to digital file-based content movement. This is driven by the need to reduce production times, monetize content in new way, support the use of digital cameras, manage the explosive content growth driven by HD and 3D and deliver their content to multiple online distribution partners faster. There is also a growing need to move content between partner ecosystems who package and prep content for new platforms (e.g. mobile devices).
Some recent examples of Signiant use cases include:
- Enabling same-day-date release of the movie Avatar to over 100 countries in 18 languages
- Partnering with NBC on the Summer/Winter Olympics to deliver all VOD content to NBC's distribution outlets, CDN's and website - the largest VOD distribution event in history
- Achieving "tapeless game exchange" in 2009 between the 32 NFL teams for the first time in history
- Driving and certifying the delivery of file-based content to the Library of Congress for the LOC digital preservation of history project
There are drivers for many markets that will continue to increase the market size and growth opportunity for Signiant. For example:
- Healthcare is moving from "film to file" for medical image distribution
- Oil and Gas companies are sharing exploration data to comply with government mandates and to increase exploration effectiveness
- Enterprises and Government organizations are increasing their use of video content distribution
- Hardware and software development companies are increasing their use of automated file movement to improve efficiency of their multisite development and design systems
The emerging "Cloud" market is also creating a massive horizontal opportunity for Signiant. According to several leading analysts, moving "big data" to cloud services, and moving content between cloud services is critical for enterprise cloud adoption. Signiant is creating bundled solutions with strategic partners such as EMC Atmos and Akamai to increase horizontal market penetration and to capitalize on the cloud market opportunity.