Takeaways
- Companies in every industry now face the same video challenges as media organizations, from moving large files to managing global production workflows.
- Creating video content demands fast, reliable transfer, remote access, and efficient cloud media management.
- Signiant helps non-media organizations move, access, and manage large video files securely across any storage or workflow.
- The Signiant Platform applies proven media industry technology, with acceleration, automation, and metadata intelligence, to enterprise video operations.
Video has become the universal language of business. Whether you’re selling products, training employees, or sharing your company’s story, video is the most effect way brands communicate.
For organizations that aren’t traditional media companies, this evolution brings new technical complexity, not just in producing content, but in how it’s moved, accessed, and managed. Producing video isn’t a one-off campaign anymore; it’s an ongoing operation. Teams are capturing footage in the field, collaborating across time zones, and managing growing volumes of media across multiple systems and storage types.
It’s happening everywhere, from hotels to trucking companies, geospatial firms to aerospace manufacturers, as businesses start to look more like media companies, managing high-value visual content and the same workflow challenges once unique to Media & Entertainment.
The Hidden Infrastructure Behind Modern Video
Producing video at scale means moving large files quickly and securely, often from wherever content is created to wherever it’s needed next. A few minutes of 4K footage can exceed 10GB, and those files need to travel fast — back to headquarters, to freelance help, or to the cloud for archival.
That’s where ‘media’ friction creeps in for companies:
For many companies, these challenges feel new. But the media industry has already lived through this evolution, and the solutions are ready-made.
Borrowing Technology from the Media Industry
Signiant was at the forefront of solving these problems for studios, broadcasters, and post-production teams. Our accelerated file transfer technology has become the core infrastructure for how professional media moves securely, quickly, and intelligently between systems, people, and locations.
As our software evolved into cloud-native services, that same acceleration layer now underpins a broader platform that connects media across storage, enables intelligent search through metadata, and automates complex workflows — all without adding IT overhead.
Today, companies across industries use Signiant to connect their growing media operations: accelerating file transfers, automating workflows, indexing metadata for fast search, and providing a unified view of storage wherever it resides.
Most of our long-time customers are professional creators. They make the films and television we all love, and the news that keeps us informed. For them, Signiant is essential and often described as mission-critical infrastructure.
“Signiant’s service has become a public utility for us. I don’t believe we can operate without it,” Evan Schechtman, former CTO at RadicalMedia once said.
The Same Technology, New Context
As more organizations embrace video as a core part of their brand communication, they’re discovering that the same infrastructure used by global studios and broadcasters is just as critical to them. Whether you’re producing training videos, digital campaigns, or corporate content, your media workflows require the same foundations: fast transfer, easy access, reliable automation, and seamless collaboration.
At Signiant, we’re helping companies of every kind borrow what the media industry perfected, applying proven technology for transfer, access, and automation to accelerate creative output and production efficiency.
Because once video becomes central to your business, you’re not just creating content — you’re managing a connected media operation. And that’s where Signiant comes in.
