8K file size

Perceived improvement can be a larger consumer force — if it’s 8K, it must be better. Industry publication Streaming Media suggests content producers have long thought High Dynamic Range (HDR) has a far bigger impact on the viewing experience than resolution. But average consumers may believe more pixels equal a better picture, which makes it harder to convince them of HDR when higher resolutions like 4K or 8K are offered.

Some have debated the degree to which or the rate at which 8K adoption will change M&E, but the reality is that adoption is already well underway, and the diversity of applications for this format might go a long way to hasten it. As such, there’s a good chance that 8K will impact media enterprises before they planned on it, and they’ll have to be ready for large file sizes if they want to take full advantage of the opportunity.

8K has a lot to offer, and 2020 will likely add uses to the conversation. As it stands, 8K’s efficacy is heavily intertwined with the nature of individual projects and the requirements of the deliverables in question, and understanding the key strengths and current limitations of the format will be essential to its efficient and cost-effective implementation.

Video files are the lifeblood of most media companies but the sizes and wide variety of formats bring complexity. One of the most interesting (and challenging) things about working with video is the range of formats in which they appear and are used. Each different format has different strengths, as different formats are required at different phases of the production and distribution lifecycle.