Margaret Craig

The Signiant SDCX SaaS platform now addresses any use case within or between companies, across any hybrid cloud or multi-cloud environment: Jet handles system-to-system file movement, Media Shuttle is for person-initiated transfers, and Signiant Flight moves data to and from the cloud.

As the new year approaches, there are a number of exciting M&E trends on the horizon. New competition, emerging formats and platforms, and technology advancements promise to make 2020 a dynamic and fertile year for the industry.

Having been in the thick of the cloud transition for several years now, I am sometimes reminded of the ‘Stages of Grief’ model espoused by psychiatrists. Relative to other technology transitions this one seems to have a strong emotional component – perhaps because the move to cloud technology has happened so fast and is potentially so disruptive.

As we enter the last day of NAB tomorrow at the Las Vegas Convention Center, it’s interesting to look back on the very first session of the show. This year’s IABM State of the Industry Breakfast, held at 8am on Monday morning, set the stage for the rest of the week with industry trends and predictions, many very positive, like that 60.8% of companies were in profit over the past 24 months. However, not all was congratulatory roses.

In 2014, cloud computing finally became commonplace within Media & Entertainment technology, a much needed leap many experts say was held back by security concerns. And the broader cloud computing community is taking note. Last week, CloudWedge published a comprehensive article on the trend of cloud adoption in the media industry by Signiant CEO Margaret Craig called Cloud Adoption: A Media & Entertainment Perspective.