Media Coverage

IBE | MTV Europe Music Awards 2012 Moves Video with Signiant

Nov 8, 2012

November 8, 2012

A juggernaut among music award shows worldwide, the MTV Europe Music Awards (EMA) event is back on Sunday November 11, broadcasting live from Frankfurt (Germany). On the day, the highlights of Europe’s top musical acts will reach broadcast, web and mobile with the help of Signiant’s Managers+Agents file transfer software.

Signiant’s customer Viacom will use the software to transfer very heavy video files back and forth between base operations in London (UK) and the live show venue in Frankfurt.

The show mixes packaged content – developed by Viacom International Media Network’s MTV team at the base operations centre in London – with live on-site footage in Frankfurt. All files must be sent quickly and without loss between both countries, with multiple versions of the same live video footage being generated for on-air broadcast, web and mobile.

The MTV EMA team in London will use Signiant to deliver the latest news bulletins of 2012 MTV EMA winners to the base station for transmission to MTV affiliates worldwide and to move critical material, such as live acceptance speeches and last-minute edits to packaged content.

The Signiant software will deliver digital media-cleared versions of news, as well as backstage blogs, interview and press conferences, back to London for encoding and delivery. It will also deliver daily content from the MTV2 US production team back to New York, via London, for broadcast and other online uses.