Over the past year, a new trend has been booming in the entertainment world. And though it’s gained a foothold in Amsterdam, I doubt we’ll see it anywhere in the exhibit halls at IBC.
This emerging entertainment genre is called Escape Games, real-life immersive experiences that lock guests in creepy, puzzle-filled rooms—sometimes blindfolded or chained—and force them to perform convoluted problem-solving tasks before they can be let out.
I’ve been reading about how thrilling and adrenaline-filled these experiences can be, and seen reviews of some top-rated ones in Amsterdam: Room Escape, Locked, and the one with my favorite name, Escape Room Claustrophobia. It’s crazy how popular they’ve become – just like horror movies in real life.
But like horror movies, in 90 minutes the thrill of being locked up is over, the lights come up, the secrets are revealed, the problems are solved, and everyone goes home on time.
In real life, it’s not nearly as much fun when the equipment you purchase locks you into technology you didn’t sign up for. In fact, for people in our industry heading to Amsterdam for IBC, the last thing they want when evaluating the latest entertainment technology is to be locked in.
This is especially the case when you think about the growth of the tech we’ll see in force at IBC: IP video, UHD, and OTT delivery, for example. The biggest promise of all of these technologies is that whatever your video workflow, you can pick and choose the technology components that suit your requirements. There’s a nearly endless list of variables you look for, based on the way your organization works: performance, cost, data types, in-house procedures, supported OS, user population – it’s impossible to crowbar every organization into a one-size-fits-all architecture. Most customers are frustrated when they aren’t given the opportunity to make their own choice. Yet some manufacturers still try.
At Signiant, we’re known for giving customers far more choice than others in our field. It’s part of what drives our technology development. With our accelerated file transfer solutions, customers can choose to store data in the cloud, in a data center or on premises. In the case of Media Shuttle, customers can choose a combination of storage choices – and integrate their choice of cloud storage providers.
Now, as part of our announcements at IBC, we’re taking that storage freedom one step further. Our Manager+Agents automated system-to-system delivery solution offers an additional choice. M+A, already compatible with local block storage, can now be used with local object storage as well, and get all the benefits that object storage provides—including increased control of data and lower storage costs.
When it comes to feeding your sense of adventure, you might want to take a break from IBC and get locked up in one of Amsterdam’s most popular Escape Rooms.
But when it comes to storing and moving your most valuable intellectual property – your media assets – don’t let yourself get locked in. Come visit us at the Signiant booth at IBC.