Blog

Every Company Is Becoming a Media Company

By Meg Cater | Jan 13, 2016

How often does your business use video?

From marketing, sales and customer support to employee on-boarding and safety training, video is quickly becoming the choice medium for business communications. Some companies work with professional production agencies. But others are building internal media teams that look very much like small production houses.

Those companies want the freedom and control to put out video when needed, easily iterate and develop a voice that both reaches customers and reflects their culture. They’ve hired business video specialists and turned unused conference rooms or offices into permanent studios, equipped with cameras, tripods, lighting and backdrops for different situations. Traveling to interview customers for case studies or testimonials is not uncommon, giving companies both the opportunity to get to know their customers and to create humanizing, entertaining content.

New corporate media teams travel a well-worn path of technical challenges, including data transfer.

However, this new breed of media teams will inevitably run up against many of the same technical challenges faced by the Media and Entertainment industry. One often overlooked issue involves transferring the relatively large files produced during high quality video production over the Internet in a timely and secure manner.

We’ve all experienced that large files take much longer to send than small ones. And the risk of transfer failure increases incrementally the larger the file and the further the distance it has to travel. Anything over about 500MB is difficult to transfer using standard IP technology such as file transfer protocol (FTP) or the Hypertext Transfer Protocol (HTTP). (Learn why here)

When do corporate media teams need to transfer video files?

The need to send large video files at different points during production and postproduction is certainly case dependent, but consider that you might need to:

  • Collaborate with teammates in different locations;

  • Incorporate footage from different regional offices into one video and need to transfer it to a central location for editing;

  • Incorporate footage of a customer in a remote location and need that footage sent quickly to meet a deadline;

  • Get feedback or final approval from several stakeholders within your office or other locations;

  • Send footage to an outside studio or freelance editor for visual effects, cartoons or final finishing;

  • Transfer finished videos to numerous stores, customers or offices around the country or the world;

  • Send video for a trade show or conference.

The Media and Entertainment industry has been up against this challenge since they transitioned from tape to file-based workflows almost two decades ago. In those early days, Signiant worked with large media enterprises to develop advanced accelerated file transfer software, technology that has since been awarded multiple patents and even an Emmy. Today, that same powerful technology has evolved along with the cloud revolution, resulting in the world’s first SaaS large file transfer solution, Media Shuttle.

Media Shuttle’s user-friendly web interface allows anyone with an internet connection to quickly and securely transfer even the largest files, no matter how far they need to go. And it scales to the budget and data output of small and large organizations alike.

Professional media companies in almost every country in the world use Media Shuttle. If video is becoming an important part of your business, it might be time to find out why.