Hope is not a Strategy

The inside of a business with people working in different areas. There's a sign that says Better is Possible.

In many ways and many situations hope can be a very powerful motivator. Sometimes it’s the only thing that keeps us going. You might even say that without hope we can’t reach our full potential.

While the power of hope is undeniable, there are times when it takes more than just hoping for the best. As a friend and former colleague often said, “Hope is not a strategy.” That statement has stuck with me through the years, and I’m sometimes reminded of it when listening to our potential customers talk about their challenges with moving their large video content files around.

I was recently on a call with someone who was learning more about Media Shuttle. When asked about how things are working for him today he said,

“My biggest worry right now is that I send a file and hope that when I go home for the night it will make it, only to wake up the next morning to find out it failed and I have to start all over again.”

He also talked about how, every time his team needed to send their large (multiple GB) files, it was like a fire drill trying to figure out how they were going get it done. All I could think was “hope is not a strategy.”

There’s a better way

Failed transfers have happened to this person and his team many times, and we’ve heard similar stories in countless conversations with customers over the years. It doesn’t have to take heroic problem solving efforts and unnecessary worry for something so fundamental, but so critical, to your day-to-day. Media Shuttle solves this problem, and really well.

Is it time for you to reconsider your strategy? We’d love to have a chat to hear more about what you’re doing and see if your team would benefit from a simple, reliable file transfer solution.


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