As usual at IBC, this year there have been a flurry of industry innovations and newly emerging technologies battling it out for attendees’ attention in all 15 halls.

But the trends we’re consistently seeing the most are the ones that we’re always striving to help our customers overcome: tighter budgets, faster timescales, and, increasingly, a geographically dispersed element to their businesses. Add in larger and larger sized files, and the growing need to move them to the cloud, and you have the big topics of conversation in the Signiant booth at the show.

Listening to and addressing those concerns are a large part of our message at IBC.  Plus we love to talk about our latest product announcements and our philosophy for developing our new releases announced at the show. With new ways to store assets and our other product line news, take a look at this IBC Daily video by TVBEurope, featuring Greg Hoskin, managing director of Signiant’s sales in EMEA and Asia-Pacific.