My B-L-O-G on NAB
I survived my first NAB show! After months of preparation (consisting of late nights in the office and lots of caffeine) the annual convention of the National Association of Broadcasters has come and gone.
It’s no surprise that the theme of this year’s show centered around media, entertainment, and technology (NAB dubs it The M.E.T Effect ). Hot topics on the agenda included: video over IP, VR/AR, cloud and hybrid development, and big data analytics.
There were positive vibes coming from the Signiant Booth in South Lower Hall (SL8711). Our booth was busier than past years. We completed over 500 meetings by the end of the show. We met with old and new faces; partners, happy customers, and potential customers. We’ve seen a growing presence from non-traditional media companies at the NAB show, and we were excited to meet with so many corporate video teams at the Signiant booth.
The Need For Speed
It was clear, on and off the show floor, that the need for speed is more important than ever before. Amongst the senior industry leaders that gathered at the “DPP AT HOME” event to discuss trends that are driving this need was our very own Margaret Craig. Among the trends discussed was consumer demands. Consumers want, and expect, content to be brought to market faster than ever before. This instant-media culture continues to drive the need for accelerated file transfer solutions that work throughout the content creation and distribution lifecycles. Conversely, there was a consensus that simplicity and agility are just as important as speed. Because when you have to move faster there’s no time for complexity. Broadcasters want solutions that are easy to use, manage, and configure.
Signiant got a lot of buzz around our introduction of an innovative new SaaS solution that addresses the challenge of transporting large data sets to and from the cloud. Totally unique to the market, the newly patented architecture provides multi-gbps throughput for the delivery of any size media asset to cloud object storage, over any distance.
Kudos to the association for putting on a great show! Organizing a trade-show, w/ 100,000+ attendees and 30,000+ exhibitors, is no easy task. I wish I could say the Red eye back to Boston was smooth but the Rocky Mountains below leant itself to a bumpy ride. Nonetheless, home sweet home.