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What Signiant Would Have Told You at NAB

Sep 10, 2021 By Jon Finegold

Updated 9/15/2021

Signiant was excited to return to the 2021 NAB Show and connect with the industry for some much-needed face time, but unfortunately, that anticipated meeting is pushed a little longer with NAB’s decision to cancel the 2021 event.

What would you have heard at NAB 2021? Lots. Since we last gathered in Las Vegas in April 2019, Signiant has experienced unprecedented growth supported by our ongoing commitment to innovation. While we can’t meet in Las Vegas, you can still schedule a meeting with us to learn about recent product updates, how innovative media and entertainment companies are using our technology and see a sneak peek at some of the exciting new capabilities on our roadmap.

Cloud Workflows

  • Signiant’s software is used to move petabytes of valuable content to and from AWS, Azure and GCP every month with proven speed, security, and reliability. The volume of data our software moves monthly to and from the cloud has grown by 514%, that’s right more than 5X, since NAB 2019.

Growth drivers include:

    • Cloud ingest applications driven by the explosion of streaming services

    • Fanout distribution, where the massive bandwidth of the public cloud platforms is leveraged to provide many endpoints with access to large files simultaneously

    • Multi-cloud imperatives where companies are both diversifying their cloud strategies and accessing best-of-breed services from the various cloud providers

    • Replacing dedicated connections such as AWS DirectConnect and Microsoft ExpressRoute with far better flexibility, economics, visibility and control

    • Automatic backup of WIP to the cloud

    • The shift to remote work accelerated by the pandemic

Enhancing Live Sports Production

Working with the world’s top sports leagues, broadcasters, teams and rights holders, Signiant has long played an important role in the file-based workflows that underpin modern live sports productions. Recent highlights include:

  • Signiant software was instrumental in the production of this year’s games for broadcasters across the globe. Specifically, our work with NBC Olympics enabled remote teams in Stamford, CT, to work with terabytes of content almost immediately as it was being shot in Tokyo. Our proprietary transport technology, support for the movement of growing files, and integrations with products from Telestream, EVS, and others allowed NBC to leverage their team and technology located halfway around the world.

  • Signiant recently announced a global business relationship with NEP where our Media Shuttle product is available to NEP customers of all sizes, making it easy to get content to and from the trucks over any IP network.

Jet for Enterprises

  • At NAB 2019 we first introduced Signiant Jet, an award-winning SaaS product that, for the first time, made lightning fast, automated file movement accessible to SMBs. Thanks to continued innovation, an enterprise version of Jet is now available to navigate more complex networks — adding bandwidth controls, firewall relays, expanded APIs and more.

  • With the enterprise version and with Jet’s unique inter-company capability, there is no easier, faster or more economical way to automate content exchange between companies of all sizes.

  • Jet employs Signiant’s fastest transport yet, with our recently patented architecture that uses machine learning to adapt to network conditions and data sets in real-time and is capable of speeds of multiple Gbps. Jet is the fastest service of its kind on the market.

  • As a SaaS product that supports on-premises storage endpoints as well as cloud object storage, Jet offers customers far better agility, optionality, and economics than traditional methods.

Media Shuttle surpasses 1,000,000 global users from more than 50,000 companies

Since NAB 2019, Media Shuttle has seen explosive growth more than doubling its number of connected companies and global end-users. Remote work initiatives, security requirements from the studios, broadcasters and streaming services and cloud imperatives have all been significant growth drivers.

  • Media Shuttle now supports Google Cloud Platform in addition to AWS and Azure and supports on-prem file and object storage offering a consistent user experience to access and share any-size file across any hybrid cloud, multi-cloud storage environment.

  • Media Shuttle has expanded its APIs and has been integrated with dozens of media technology products.

  • New administration capabilities are being added to the Signiant console where all Signiant SaaS products can be managed from a centralized location.

Beyond Fast File Movement

In early 2021, Signiant announced the acquisition of Lesspain Software, a provider of embedded media processing software and the desktop application Kyno. Come get a sneak peek of how key components of that technology base are being integrated into the Signiant SDCX SaaS platform.

Signiant’s mission is to help media companies gain efficiencies in their supply chains, allowing them to do more with less, to move faster and to remain agile. Whether moving content to and from the cloud, automating content exchange with Jet or enabling people to access and share media assets anywhere with Shuttle, our cloud-native SaaS products offer highly favorable economics with unmatched time-to-value, often measured in hours or days, not weeks and months.

We have lots to share. To learn more, schedule a virtual meeting with Signiant today!