Press Releases

Global Marketing Firm Wunderman Chooses Signiant Media Exchange

May 11, 2011

Signiant Solution Drives Fast, Secure, and Reliable Transfers of Digital Content Assets for Both Ingest and Distribution

BURLINGTON, MA (May 11, 2011) — Signiant today announced that Wunderman, agency of record for worldwide relationship marketing for Microsoft, has chosen Signiant Media Exchange  solution to drive the company’s global exchange of media assets. Signiant provides a rapid, secure, and reliable means for Wunderman to ingest creative assets from its partners and then distribute the digital content out to its global subsidiaries for localization and deployment.

“We promise our clients the ability to drive global e-marketing campaigns that move at the speed of digits – and Signiant Media Exchange is a critical link in our ability to deliver on that promise. We’ve taken a big leap forward by being able to exchange content at speed with no errors,” said Greg Cowan, IT director, Wunderman. “With Signiant Media Exchange, we’ve been able to accelerate our file transfers with little or no restrictions on file size, and offer a pleasing Web interface to our remote customers that streamlines both uploading and downloading. As a result, we’ve significantly reduced the lag time from content creation to market delivery to help ensure that campaigns are launched on time and on budget.”

Wunderman’s business depends on the ability to rapidly receive and manage large volumes of digital content, such as pop-up ads, Flashcontent, email campaign components, and pre-roll video submitted by Web producers and other creative partners. Now, these partners access the easy-to-use Signiant Media Exchange Web interface to instantly send large batches of files in a secure and managed fashion, with the average file transfer consisting of 100 gigabytes. For Wunderman, a large selling point for Signiant Media Exchange was its ability to provide granular security to designate categories of users with specific access requirements. For instance, different creative agencies can be given rights to upload specific types of content to specific folders, without the ability to access folders of other partners.

As opposed to Wunderman’s previous content exchange system, Signiant Media Exchange has the ability to automatically resume a download at the point in which it stopped, following recovery from a network error. This is particularly valuable for guaranteed distribution of assets to Wunderman’s global subsidiaries, which are often located in countries and areas with less-than-reliable Internet infrastructures. “Before, a networking error usually meant the download had to be started over from the beginning – but now, Signiant Media Exchange can resume the job so quickly that often the recipients on the other end aren’t even aware that an error occurred,” added Cowan.

“As the e-marketing agency of record for one of the world’s most recognizable computing brands, Wunderman is a textbook example of Signiant’s great value to global enterprises that rely on fast, secure, and highly reliable exchanges of digital content with their trading partners,” said Tony Lapolito, vice president of product management and marketing for Signiant. “We’re pleased that Signiant Media Exchange is now providing such a crucial link in the Wunderman content supply chain, on both the ingest and delivery sides of the business.”

About Wunderman
Wunderman is the world leader in delivering clients creativity and innovation – helping brands find the right customers and facilitate consumers connecting with the right brands. Ad Age describes Wunderman this way: “Wunderman is among the best in the business, a hot shop that delivered some of the best work of the year.” The company’s expertise in actionable data, analytics, insights, and innovation is matched by its imagination. The result: Wunderman builds their brands, sales, and business value. Wunderman is a part of Young & Rubicam Brands, a subsidiary of WPP. For more information, visit www.wunderman.com.