Press Releases

In-Three Selects Signiant to Improve Workflow and Digital Asset Management of 3D Film Creation

Dec 9, 2008

Digital Media Distribution Management Helps Convert Content from 2D to 3D by Ensuring it is in the Right Place, at the Right Time

BURLINGTON, MA (December 9, 2008) – Signiant, the leading developer of digital media distribution management solutions for the telco, media and entertainment industries, today announced that In-Three, creators of Dimensionalization®, a unique patented process used to convert 2D movies into 3D, will deploy its Digital Media Distribution Management Suite (DMDMS) to improve project management workflow and better manage digital media assets.

Like other post production facilities, In-Three must transfer a high volume of digital media files from storage servers to editors’ workstations and back again multiple times throughout the editing process. However, the process is even more demanding for In-Three than it is for facilities dealing with traditional or HD content, given its work with cutting-edge 3D technologies.

To meet the company’s high throughput requirements, streamline the file transfer process, and increase editing productivity, In-Three chose Signiant’s DMDMS. The solution’s central management functionality enables In-Three’s production staff to speed delivery of content while monitoring the multi-step process of creating 3D content from 2D original material.

“We evaluated a number of file acceleration technologies, but what made Signiant really stand out is its central management system and its ability to intelligently allocate bandwidth,” said Tom Salciccia, IT operations manager, In-Three. “We view Signiant as a strategic partner that will help In-Three achieve its long term goals and optimize the workflow automation and asset management system that’s integral to our patented process.”

Before Signiant, In-Three was manually transferring each individual file from a shared storage server to a production workstation. With Signiant, the company has more control over network bandwidth and can prioritize the delivery of each file to ensure efficiency and much faster delivery.

“Post-production challenges are often caused by lag times in the network, and more than anyone else, In-Three depends upon a reliable infrastructure because of its work with large 3D content,” said Tony Lapolito, vice president of marketing and product management, Signiant. “In-Three brings innovative technology to the film community and we’re truly excited that they’ve chosen Signiant to help provide additional efficiency to the process by helping get the right content to the right place, at the right time.”

About In-Three In-Three was formed in 1999 and spent four years on the research and development of Dimensionalization, In-Three’s patented technology that converts 2D motion pictures into 3D. Dimensionalized® 3D movies look extremely realistic, often better than if they had been originally photographed in 3D. Each and every shot is dimensionally choreographed for complete 3D realism, believability, and to ensure that the 3D scenes play well together.