Award-Winning Digital Media Distribution Software to Manage and Accelerate SD and HD Content across Bi-Coastal Production Network

BURLINGTON, MA (November 3, 2008) – Signiant, the leading developer of digital media distribution management solutions for the telco, media and entertainment industries, today announced that Lifetime Networks, the leading media entertainment company for women, will deploy its Digital Media Distribution Management Solution (DMDMS) to manage and accelerate the movement of its high-resolution SD and HD content between post production facilities in New York and Century City, CA.

DMDMS will enable Lifetime’s Operations & Engineering Division to move bandwidth-intensive SD and HD content across their wide area network (WAN) to streamline and manage transfers of source material to LA and deliver finished promo content to the On-Air operation in NY under tight deadlines.

“We evaluated several hardware and software vendors to find a tool that would help us manage and accelerate the transfer of digital content from one coast to the other,” said Pete Sgro, VP/GM, Operations & Engineering, Lifetime Networks. “With Signiant, we found a proven software-based solution that not only provides us with WAN acceleration, but the ability to intelligently allocate bandwidth, and centrally manage, track and approve file transfers. Signiant will serve as the foundation of our bi-coastal digital media distribution strategy.”

“Signiant integrates seamlessly with our Avid post production tools”, added Marc Glenn, Lifetime’s Director of Engineering and Project Manager for the bi-coastal integration, “as it enables sharing of sequences for quick turnaround to air.”

Lifetime has also deployed the Signiant solution to accelerate the delivery of On-Air branding graphics from Century City to NY, another deadline intensive workflow. Glenn estimates the amount of content that will flow over the Signiant-managed digital media distribution network to grow to 100 gigabytes a day.

“As demand for HD content grows, entertainment companies will need to invest in technology that ensures their networks stay up and running while this bandwidth-intensive content gets to where it needs to go to,” said Tony Lapolito, vice president of marketing and product management, Signiant. “By selecting Signiant’s digital media distribution technology, Lifetime is ensuring that its viewers will always be aware of, and have access to, the fresh, compelling content they have to come to expect.