Press Releases

Signiant Signs Gencom Technology to Resell Market-Leading File Transfer Solutions in Australia and New Zealand

BURLINGTON, MA (August 1, 2012) — Signiant, the market leader in intelligent file movement software for the media and entertainment industry, today announced that Gencom Technology will resell the entire line of Signiant products to film, broadcast and post-production markets in Australia and New Zealand. As one of the region’s leading providers of integrated media technology solutions, Gencom will add Signiant’s secure media file transfer solutions to its extensive portfolio of software and service offerings.

Founded in 1969, Gencom is the longest serving provider of technology expertise and solutions to the New Zealand broadcasting and multimedia industry. Gencom designs and builds facilities for all facets of studio production, TV station playout, transmission, outside broadcast, IPTV, Web streaming, archiving and media management. As a result, Gencom invests heavily in its designers and engineers to keep them abreast of new and emerging technologies such as HDTV, 3DTV, OTT and IPTV and today’s complex media workflows.

“We are committed to working with the world’s premier equipment manufacturers and providing the best-available technology, and we take pride in the longstanding relationships we build with our suppliers,” said Ray Sanders, Gencom CEO. “Signiant’s world-class products fit perfectly into our portfolio of leading brands, and we look forward to working with Signiant to address demand in our region for secure and accelerated file movement solutions.”

Used today by many of the world’s top broadcasters, studios, media service providers, sports networks and game developers, Signiant’s products include Managers+Agents™, optimized for automated batch file transfers, advanced resource management and workflow integration; Media Exchange™, featuring desktop, Web and mobile interfaces for moving file-based media between internal and external users; and Media Shuttle™, offering enterprises of any size the convenience and ease of subscription-based services without the file size limits or security risks associated with moving media in the cloud.

“As we continue to develop new business opportunities across the Asia/Pacific region, we will rely on a network of highly qualified partners such as Gencom to apply their local expertise and build brand awareness for our solutions, Gencom has an outstanding reputation for delivering specialized solutions to media and broadcast customers, and will be an ideal ambassador for Signiant’s solutions in the region,” said Michael Burnie, Managing Director for Signiant Asia/Pacific and Japan.

About Gencom Technology

Gencom Technology is a leading provider of integrated media technology solutions with a reputation for inspiration, partnership and support. End-to-end technology solutions for the broadcast, multimedia and telecommunication industries are Gencom’s specialty. As the telco and broadcast industries have converged, Gencom has kept at the forefront of technological developments such as HDTV transmission, media asset management and new delivery technologies like IPTV. Gencom’s head office, including a world-class design centre and factory, is located in Auckland, New Zealand. The company also has regional offices and a second factory in Singapore, and maintains offices in Wellington, Sydney and Johannesburg to provide design and support services internationally. For more information, visit

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