The 2010 Winter Olympics in Vancouver signified a huge leap in the volume of hours broadcast for the games. Including both cable and digital platforms, 835 hours for the Vancouver Winter Olympics were broadcasted in comparison to 419 hours for Torino, Italy in 2006. The 2010 Vancouver Olympics were also the first Winter Games to be produced and broadcast entirely in multichannel surround sound and high-definition.
Signiant’s role was to manage the movement of content and automate processes on the back-end while Akamai delivered the content to consumers. NBC chose Signiant’s content management solution mainly because of the software’s process automation capabilities. After content is successfully delivered, a confirmation of receipt is automatically generated so that the URLs can be published. Because the volume of content was enormous, automation of workflows, job monitoring and delivery receipts were critical to deliver the Winter Games online successfully.
By using Signiant’s solutions, NBC was able to double its page views from the 2006 Torino Winter Olympics at NBCOlympics.com.