Archive for Year '0'

Post-Production Product Placement: Extreme time pressure calls for extreme file movement »

Today, some of the most innovative TV advertisers are working with a technique known as post-production product placement, a more natural form of traditional product placement — something that once seemed like an improvement over commercials but has gotten rather ridiculous as of late. Post-production product placements are less disruptive because they are placed in TV shows after they’ve been created, allowing advertisers to carefully select a clip to implant a brand image like the billboard in this scene. They can even insert TV tickers appropriate to each market, allowing viewers to engage with a brand via social media. Continue reading

The Sky is the limit: SkyDrop’s high-speed bridge offers new opportunities for files the cloud »

The question of how best to utilize the advantages of the cloud was the catalyst for our newest software product, SkyDrop. Just released yesterday, SkyDrop builds some unique and very practical bridges to a cloud-enhanced business. Continue reading

IT Broadcast Workflow and the Art of Digital Asset Management »

For the past five years, IT Broadcast Workflow (ITBW) has offered a daylong case study program highlighting innovations in file-based operations by European broadcasting companies. With the rate of cloud-based software adoption in media ever increasing, tomorrow’s sixth annual summit promises to be the most intriguing yet. Throughout the day, organizations will share their complex technical and business challenges, the solutions they’ve found, and how they’ve worked with their technology partners to achieve success. Of course, wine will be served in the evening — we’d expect nothing less from an event at the esteemed British Academy of Film and Television Arts in London. Continue reading

The Consumerization of IT: Are illicit cloud apps risking your business security? »

There is a delicate balancing act going on in organizations between employees adopting cloud applications to help them do their job and IT’s need to secure the corporate network. This often results in employees downloading apps without approval. In fact, a report by Netskope found that there is an average of 461 cloud applications running in the enterprise — almost ten times more than IT had estimated. To change this dynamic, business groups and IT need to work together to meet the productivity requirements of the business while satisfying the security needs of the organization. Continue reading

Why media companies (and everyone else) are reconsidering FTP »

FTP is still used by the large majority of media professionals as a foundation technology for custom built applications to transfer large files. At one time, this 40+ year-old technology had its place. Now it’s slow, outdated, and very difficult to update and support. This SlideShare covers traditional uses for FTP and introduces Media Shuttle: a hybrid SaaS large file movement solution. Continue reading