cloud

Signiant will be demonstrating a broad array of product enhancements at NAB Show 2016 that support the top priorities of Media & Entertainment customers. As media companies embrace cloud technology Signiant – the only independent provider of accelerated cloud upload functionality – is helping enable the transition. Signiant solutions are also helping customers meet the on-going challenge of squeezing efficiency out of existing resources and infrastructure with with innovative product and workflow solutions.

As the popularity of Software as a Service (SaaS) solutions grows apace, Signiant, the market leader in intelligent file movement software, will present the company’s industry-leading SaaS solutions on Booth SL6605 at NAB 2016. The Signiant team will be on hand to demonstrate the latest enhancements to both Media Shuttle, the de facto standard for hands-on file movement, and Flight, the industry’s first and only SaaS utility for automated transfer to and from cloud object storage.

Signiant has announced escalating demand for the cloud storage deployment option of Media Shuttle, the de facto standard for hands-on movement of large files. As the use of cloud storage becomes increasingly widespread, Shuttle’s unique architecture makes it easy for customers to use Amazon or Microsoft Azure for the storage component of their accelerated file transfer system.

Earlier this week, The Wall Street Journal published an in-depth article on cloud washing. “Trying to stand out in a hot market…some providers use ‘cloud’ in their marketing materials, sales pitches and earnings reports…”

Last week, the International Cloud Computing Program Announced a shortlist for the 2015-2016 Cloud Awards, and we are excited be on it in the Best SaaS category.

Cloud based disaster recovery plans are common at organizations of all sizes today, allowing smaller companies the same DR that was once only available with enterprise infrastructures and big budgets. Yet, there are several challenges that need to be understood before companies implement a cloud disaster recovery plan, including transporting data to and from cloud storage quickly and securely.

In 2014, cloud computing finally became commonplace within Media & Entertainment technology, a much needed leap many experts say was held back by security concerns. And the broader cloud computing community is taking note. Last week, CloudWedge published a comprehensive article on the trend of cloud adoption in the media industry by Signiant CEO Margaret Craig called Cloud Adoption: A Media & Entertainment Perspective.

Last week, Signiant CTO Ian Hamilton joined a panel discussion at the 5th annual Content Protection Summit in Hollywood, looking at security practices for cloud solutions within the media industry.

The office has returned to its usual buzz at our headquarters in Burlington, MA now that everyone is back from Amsterdam and IBC2014. This year’s International Broadcasting Convention attracted over 55,000 people from around the world, all interested in the future of electronic media and entertainment technology. I had a chance to catch up with three of our jet lagged Signiant crew about the most interesting thing they encountered. Here’s what Margaret Craig, Rick Clarkson, and Nelson Hsu had to say about this year’s IBC.

Almost every B2B software company on the market today has its own version of the “cloud mantra,” explaining how the cloud is transforming business, how it’s creating new opportunities for global reach and collaboration, and how their software is cutting edge. But marketing is one thing, and the actual technology is another. Not all companies mean the same thing when they use the term “cloud.”

For the past five years, IT Broadcast Workflow (ITBW) has offered a daylong case study program highlighting innovations in file-based operations by European broadcasting companies. With the rate of cloud-based software adoption in media ever increasing, tomorrow’s sixth annual summit promises to be the most intriguing yet. Throughout the day, organizations will share their complex technical and business challenges, the solutions they’ve found, and how they’ve worked with their technology partners to achieve success. Of course, wine will be served in the evening — we’d expect nothing less from an event at the esteemed British Academy of Film and Television Arts in London.

Every year around this time, Mary Meeker of Kleiner Perkins pulls together a mind-blowing array of data and insight about the state of the internet. Here are a few thoughts on what this means for Media and Entertainment organizations.