sports

As both a social sensation and business, the rise of Esports offers a great deal to enterprises that are wise enough to engage. While previously considered a niche hobby, competitive gaming is swiftly becoming just as popular as traditional sports and pushing industry innovation in ways that no one might have previously predicted.

Social media is a vital aspect of live production, almost by design. Live events — be they sporting events, gaming competitions, or holiday spectacles — create a vibrant sense of community for audiences.

Esports, as it stands, is experiencing immense growth, and a heretofore undreamt-of level of legitimacy, and with that comes a trove of needs and opportunities that media technology businesses should be paying extremely close attention to.

Live production is one of the best examples of how dynamic M&E can be. By their very nature, live events are unpredictable and fluid, both qualities that are central to their thrill. Of course, with that thrill come unique challenges.

There’s so much going on in sports production. The technological innovations around graphics and AR, the advancement of resolutions, the distribution via OTT platforms, and the integration of social media all combine to make sports production a hot and dynamic place to be right now.

When it comes to producing and broadcasting live sports, particularly an event with the viewership of the World Series, expectations and stakes are extremely high. Each year teams, broadcasters, and sports leagues look for ways to up the ante and provide the most riveting and entertaining experiences possible for fans at the stadium, and at home.

Signiant’s media technology is used by teams across the major sports leagues, including the NFL, and we always appreciate speaking with the dedicated people who bring the sports we love to our screens.

Signiant announced that German production company _wige GROUP has expanded its use of Signiant’s technology to quickly move sports content to customers and partners worldwide. By using Media Shuttle, _wige GROUP was able to improve their customers’ experience and allow them to receive content much faster. As a result, _wige GROUP can incorporate that content into broadcast schedules during the same week, and quickly compile highlights of recent sporting events.