sports

As other leagues have shown in the past few weeks, staying adaptable and alert as to conditions and challenges is the key to a stellar return to play. With the proper protocol and regulation, the PGA Tour could be yet another story of triumph — a real hole-in-one.

While better positioned than most sports for a return, the work that NASCAR and Fox have done to get back to racing is remarkable, and hopefully provides a roadmap for others who think this might be the moment for them to come back.

The future of professional sports is bound to be an interesting one, for leagues, broadcasters, and fans alike. Still, with the success of the Bundesliga relaunch, and the massive viewership for the return of South Korea’s K League the weekend prior, it’s clear that everyone is invested in seeing their favorite teams return.

Based on the all-time record viewership and the rapturous reactions from those who watched the NFL draft, the final product was a massive (and safe) success!

Esports — with its democratic production models, vast and diverse offerings, and a passionate and vocal fanbase extremely tapped into social media — is an incredible opportunity for media organizations who recognize the need to be creative, flexible, and vigilant under COVID-19.

As both a social sensation and business, the rise of Esports offers a great deal to enterprises that are wise enough to engage. While previously considered a niche hobby, competitive gaming is swiftly becoming just as popular as traditional sports and pushing industry innovation in ways that no one might have previously predicted.

Social media is a vital aspect of live production, almost by design. Live events — be they sporting events, gaming competitions, or holiday spectacles — create a vibrant sense of community for audiences.

Esports, as it stands, is experiencing immense growth, and a heretofore undreamt-of level of legitimacy, and with that comes a trove of needs and opportunities that media technology businesses should be paying extremely close attention to.

Live production is one of the best examples of how dynamic M&E can be. By their very nature, live events are unpredictable and fluid, both qualities that are central to their thrill. Of course, with that thrill come unique challenges.

There’s so much going on in sports production. The technological innovations around graphics and AR, the advancement of resolutions, the distribution via OTT platforms, and the integration of social media all combine to make sports production a hot and dynamic place to be right now.