Blog - 6

When it comes to producing and broadcasting live sports, particularly an event with the viewership of the World Series, expectations and stakes are extremely high. Each year teams, broadcasters, and sports leagues look for ways to up the ante and provide the most riveting and entertaining experiences possible for fans at the stadium, and at home.

The M&E industry is in an exciting period of transformation, and Signiant is thrilled to be in the midst of it. Nowhere was this energy more apparent than at this year’s IBC, where we had the opportunity to speak with a wide range of organizations, vendors, and thought leaders to better understand where businesses are at, where they’re going, and what they need.

The modern M&E landscape is a hurricane of collaboration—across internal teams, contractors, partners and distributors. It’s this collaboration that not only defines how most media organizations approach content creation and distribution, but it is also largely what has contributed to the development and success of evolving technologies and artistic visions.

Make no mistake, we love Dropbox for many business use cases, but we’ve long seen the challenges when these tools are attempted to use for large media files -- most clearly, file size limits.

Image sequence files are usually managed within a hierarchical file system structure and are stored as folders containing multiple image sequence files. When collaborating in these formats, especially across locations and companies, new challenges arise.

Video files are the lifeblood of most media companies but the sizes and wide variety of formats bring complexity. One of the most interesting (and challenging) things about working with video is the range of formats in which they appear and are used. Each different format has different strengths, as different formats are required at different phases of the production and distribution lifecycle.

Do you worry about security in the wake of major media industry hacks? Do you wonder if the content you sent has arrived at its destination? Are you pondering how to tap into a global talent pool or collaborate with partners around the world?

The media and entertainment industry is rapidly evolving. From the rise of online streaming to the demand for higher and higher quality files—can you imagine thinking 8K was on the horizon even 5 years ago—the realities of the business are changing, and organizations need to be sure to adapt.

Signiant is excited to welcome Xavier Gentric to our EMEA team as the new Territory Sales Manager, based in France! This past week we had the chance to connect with Xavier to discuss his understanding of the media and entertainment landscape and its current trajectory.

Michael Darer, the new content marketing manager at Signiant, shares what brought him (back) to Signiant. "With keen attention to the changing needs of one of the biggest and most dynamic industries in the world, Signiant has striven to understand the nuances and the challenges that media creators and distributors face to bring the content we love to our homes, theatres, mobile devices and beyond."